Norwich City have announced a shirt sponsorship deal with Asian betting website Dafabet ahead of their return to the Premier League.
"It's game-changing news, it's record breaking by some way," said chief operating officer Ben Kensell. "It's an incredible deal and we're really proud of the fact that we've got a shirt sponsor that's in line with other Premier League deals at other football clubs.
"We're really punching above our weight commercially now, I'm proud of that and proud of the team that we've got internally that's been working hard to try and grow those revenue streams.
"The global appeal of the Premier League means that we can really focus our sponsorship in different areas of the world and that's what the Premier League allows us to do, and we've got big Premier League numbers as a result of it from the sponsorship."